LOGO & BRAND DESIGN
Refined messaging & visual storytelling that prove your quality
Brand strategy to boost your confidence and speak to ideal clients who'll listen.

















For business owners ready to embrace simplicity and beauty in the perfectly imperfect.
Properly executed 'simplistic' design is not basic or bland. Rather, simplicity carves away clutter to reveal the pure, raw essence of your brand: whether bold, luxurious, organic, fun or another adjective unique to you.
STRATEGIC VISUALS ROOTED IN SIMPLICITY
Explore featured work from industries including health, creative, education, non-profit & more.
Searching for a designer who understands how to bring the brand identity of your dreams to life? The creative process isn't always linear, but Emily offers a calm, organised approach that prioritises your input every step of the way.
KIND WORDS
“Emily’s ability to listen, empathise and then creatively translate that into stunning visual design is incredible. Each step of the process, Emily provided thoughtful explanations, ensuring we understood the creative choices behind her designs. Her work has given us a powerful visual identity that will strengthen our outreach and impact.
Thank you, Emily, for your dedication and artistry. We are beyond thrilled with the result and look forward to seeing how this visual branding will further our mission.”
Kylie, Red Letter Run
Want to declutter, get rid of any messy or unprofessional assets and instead present the same polish as others in your industry
Want to attract high-value dream clients, but your current audience/client base don't match what you're looking for
Want to prioritise marketing for your business, but don't know where to start
Feel overwhelmed by the time and creativity required to DIY your own branding
BRAND design inclusions
Bespoke design covering business essentials & all your ongoing needs.

Have questions? View our FAQs here.
Interested in optional add-ons? View the price guide here.
COLLABORATIVE PROCESS
Your input is encouraged from the very beginning, starting with simple a business questionnaire and your Pinterest inspiration board.
BRAND STRATEGY EXPERTISE
We dig deep, diving into research & marketing strategy before delivering a curated visual direction board to set the scene (similar to a moodboard or collage), plus expertly selected typography and a unique colour palette that meets accessibility guidelines.
LOGO SUITE
The main representation of your brand, your expertly crafted logo suite includes a kit of logo variations for all-purpose online and print use:
- Primary logo
- Alternate logo
- Sub-logo
- Logo mark
EDITABLE STATIONERY SUITE
Business essentials include designs intended to grow with you. Your stationery items are imported to your Canva account for ease of future updates.
- Double sided business card
- Letterhead
- Email signature
SOCIAL MEDIA KIT
Make social media content creation a breeze with on-brand designs and templates, available for use again and again.
- Facebook banner design
- 5x custom designed social media templates
- 4x Instagram story graphics templates
- Editable templates available in Canva
ESSENTIAL FILE TYPES
All logos, variations and additional graphics are delivered in quality .svg, .eps, .jpg and .png formats for all-purpose online and print use.
BRAND GUIDELINES
Take the guesswork out of staying on-brand with a comprehensive booklet of guidelines to keep things looking professional and cohesive post-launch.
OPTIONAL ADD-ONS
Hit the ground running with everything from unique graphics to marketing materials:
- Custom graphics
- Patterns & apparel
- Brochures & flyers
- Banners & signage
- Menus, guides & booklets
- Website design, copywriting & SEO
- Digital marketing
TIMELINE & INVESTMENT
- Investment starts at $3500AU and includes your logo suite, typography & colours, stationery, social media kit, brand strategy & guidelines
- 2-3 week timeline, longer if add-ons needed
Have questions? View our FAQs here.
Interested in optional add-ons? View the price guide here.
HOW IT WORKS
Experience a smooth, guided process: an integral part of every project.
1. ENQUIRE ONLINE
Fill in a quick form with some details about you & your project, and I'll send you a link to book in a call at a time that suits you.
2. DISCOVERY CALL
Jump on a complementary video chat with me to discuss your project—just 30 minutes is all you need to start your brand transformation.
Once we're done, I'll send a detailed service proposal outlining the inclusions and cost of your project.
3. WELCOME ABOARD
BOOK A CHATOnce you accept your proposal, we can begin!
You'll start by sharing your Pinterest inspiration board, then share the heart behind your business and your marketing goals with a guided questionnaire.
Then, it's time to sit back and watch the magic happen!


Refine your marketing and reveal your inner confidence with a standout brand transformation.
Book a chat with Emily to get started.
EXPLORE FEATURED BRAND DESIGN PROJECTS